Sun Tzu said:
Whoever is first in the field and awaits the coming of the enemy,
will be fresh for the fight; whoever is second in the field and has to hasten to
battle will arrive exhausted.

If your enemy is secure at all points, be prepared for him. If he is in superior strength, evade him. If your opponent is temperamental, seek to irritate him. Pretend to be weak, that he may grow arrogant. If he is taking his ease, give him no rest. If his forces are united, separate them. If sovereign and subject are in accord, put division between them. Attack him where he is unprepared, appear where you are not expected.

A leader leads by example, not by force.

To know your Enemy, you must become your Enemy.



Engage people with what they expect; it is what they are able to discern and confirms their projections. It settles them into predictable patterns of response, occupying their minds while you wait for the extraordinary moment — that which they cannot anticipate.