According to the New Eden Reactions and Products Association, reactions expenditures in the Forge region totaled slightly over 72.5 billion ISK in 2021, up from $48 billion in 2018, an increase of 51% in eight years. This includes:

Fullerides: $30.32 billion
Crystalline Carbonide: $16.01 billion
Fernite Carbide: $18.11 billion
Ferrogel: $2.01 billion
Fermionic Condensates: $6.11 billion

These figures reflect the increasing humanization of reactions, a trend that is showing no signs of waning. More and more people consider their reactions to be people too and treat them accordingly. Usami Akihiko, then director of marketing (2020-2021) for Winnipeg-based Aeonkit Industries, which operates both company-owned and franchise stores across the country, says, "People are looking for more these days—absolutely. We see a lot now in higher-end products, people are demanding more for their reactions and components, from collection boxes to brand-name logos on components."

And, because people want the best for their reactions and components, there is also an increasing demand for components-care services. Across New Eden, the reaction production business has seen an explosion of growth over the last ten years.


Our Position in the Industry
The Forge is an affluent area with a high reactions and components density, an ideal market for a components/reactions-collection business. People in this area not only have reactions but can afford to spend money on buying more and more and are willing to do so.

Our market research has shown that nine out of 10 reaction owners polled in The Forge would prefer to have their reactions cared for in their own homes when they travel rather than take it with themselves, and six out of 10 would consider having a special reactions bank for their reactions when they were at work.


What Makes Aeonkit Industries unique
Aeonkit Industries marketing strategy is to emphasize the quality of reactions production we provide. As our slogan, "Cook reactions!" says, we treat people's moonmaterials when cooking reactions as family members and strive to give them the same loving, personal care that their miners would give. In our marketing, we will be emphasizing the quality and personalized service we provide.

We will also offer some services that are currently unique, such as null sec visiting services, where one of our trained staff will led shit ships cooked from reactions to a dedly adventure.