Micro Instrumentation and Telemetry Systems (MITS) was an American electronics company founded in Albuquerque, New Mexico that began manufacturing electronic calculators in 1971 and personal computers in 1975. Ed Roberts and Forrest Mims founded MITS in December 1969 to produce miniaturized telemetry modules for model rockets such as a roll rate sensor. In 1971, Roberts redirected the company into the electronic calculator market and the MITS 816 desktop calculator kit was featured on the November 1971 cover of Popular Electronics. The calculators were very successful and sales topped one million dollars in 1973. A brutal calculator price war left the company deeply in debt by 1974.