12000 AURUM = 4 PLEX = 60 USD

Sounds about right?

http://www.eveonline.com/devblog.asp?a=blog&bid=932
http://www.escapistmagazine.com/news/view/111278-EVE-Online-Players-Flip-a-Lid-Over-Virtual-Clothing
http://news.mmosite.com/content/2011-06-24/heres_the_price_of_eve_vanity_item.shtml
http://games.on.net/article/12949/CCP_Under_Fire_Over_Microtransactions_Licensing_Fees
http://www.kotaku.com.au/2011/06/eve-online-is-selling-horse-armour-in-space/
http://www.pcgamer.com/2011/06/22/eve-online-now-sells-70-monocles/
http://massively.joystiq.com/2011/06/21/controversy-brewing-over-eve-online-microtransactions/