No matter how you pronounce it, it means the same thing: A passion to break the boundaries. To go beyond.

Daring, vision, innovation, guts, heart, boldness, determination, mettle, grit, audacity, bravery, valor, courage, attitude and confidence describe the essence of what Kohones stands for.

It is not about fearlessness, recklessness, or mindless rebellion, but rather about conquering fears that keep us from reaching that next level or new frontier. Kohones is the result of fear taking on passion and fear getting its butt whipped.