Paragon was founded by EverMore as a luxury service for what they refer to as New Eden's true elite: the capsuleers. Using brand new nanoholographic technology, Paragon is the first company to offer programmable holograms that create floating emblems on ships. Paragon is both represented and run by IRIS, a cloud-based soft AI hosted in multiple human bodies. From stations dotted around New Eden, she makes exclusive offers in exchange for unique items.