True Amarrians are proud and supercilious, with a great sense of tradition and ancestry. They are considered arrogant and tyrannical by most others. The Empire's defeat at the hands of the mysterious Jovians, and the Minmatar uprising that followed, left an indelible mark on Amarrian culture. This double failure, a turning point in their history, has shaped an entire generation of policy and philosophy among the imperial elite.

I am now CEO of The Amarr Elite Corp. I am trying to restore honor and former glory to the AMARR by creating a powerful and vast Corporation. A rich and luxirous Family accompanied by a massive and deadly milirary force.