Hajime Lalapalooza is the first born son and heir to the Lalapalooza estate.

Lalapaloozas' mostly work behind the scenes and are more of a strategist. They acquired most of their wealth during the war between Amarr Empire and Minmatar, supplying weapons and technology to both sides. Even though their ultimate loyalty is to the empire, they do not miss out on opportunities related to making ISK.

Hajime Lalapalooza decided to build up his network and improve relations with all the factions so that he can expand his family estate to the next level and build a profitable business operating across all the regions.