The Survival Guidebook of EVE:

If it moves, shoot it.
ff it doesn't move, poke it with your turret and then shoot it.
When in doubt -- empty your magazine.!!
Overkill works.
Never share a cockpit with somebody braver than you are.
If your attack is going really well, it's an ambush.
No plan survives the first contact with the enemy.
Five second bombs blow up in three seconds.
Try to look unimportant. The enemy may be low on ammo.
Don't look conspicuous -- it draws fire.
Never draw fire -- it irritates everyone around you.
Teamwork is essential -- it gives the enemy other people to shoot at.
The enemy diversion you are ignoring is the main attack.
The easy way is always camped.
If you are short of everything except enemy, then you are in combat.
When you have secured an area, don't forget to tell the enemy.

If you die while following the above it only means you did something wrong!